Episodes

Thursday Aug 21, 2025
Why He Chose Franchising Over Buying a Business (And Won Big)
Thursday Aug 21, 2025
Thursday Aug 21, 2025
š Burned out from corporate America, Ryan ditched banking layoffs and the acquisition rat race to take control of his future. Instead of buying a business, he chose a Cabinet IQ franchise ā and the results have been incredible. In this episode, Ryan shares why franchising beat acquisitions, how he scaled fast, and the systems that changed everything.Ā
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š” If youāre tired of corporate burnout and dreaming of building something of your own, this episode shows whatās possible.
7 Steps to Owning a Franchise: https://path2frdm-1.hubspotpagebuilder.com/path-to-freedom-about-franchising š
Want help finding the right franchise?
Book a free strategy call with Wes: https://calendly.com/wes-barefoot/introcallwithwes
Connect with Wes: Instagram: https://www.instagram.com/path2frdm/
Facebook: https://www.facebook.com/path2frdm
LinkedIn: https://www.linkedin.com/in/wesleybarefoot/
#Franchising #Entrepreneurship #Success

Thursday Aug 07, 2025
Cleaning Crime Scenes & Changing Lives: The Franchise Youāve Never Heard Of
Thursday Aug 07, 2025
Thursday Aug 07, 2025
Most people donāt know this franchise even existsābut itās one of the most impactful and emotionally intense businesses youāll ever hear about. BioOne franchisees clean up crime scenes, drug houses, and trauma sites with a mission-first mindset. In this episode, Wes sits down with Danessa Itaya and Cheryl Chason to uncover the powerful, gritty, and purpose-driven world behind BioOne.
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Timestamps
00:00 ā What is BioOne?
02:30 ā āHelp First, Business Secondā philosophy
06:45 ā How Cheryl got into crime scene cleaning
08:50 ā Why they left corporate jobs for franchising
12:00 ā Juggling multiple franchises
17:00 ā The mission behind BioOne
22:15 ā Drug remediation & industry regulations
29:30 ā How to find and keep great technicians
37:00 ā Getting out of the day-to-day grind
46:00 ā The machine that detects drugs in 8 seconds
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7 Steps to Owning a Franchise:
https://path2frdm-1.hubspotpagebuilder.com/path-to-freedom-about-franchising
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š Want help finding the right franchise? Book a free strategy call with Wes:Ā https://calendly.com/wes-barefoot/introcallwithwes
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Connect with Wes:
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Instagram: https://www.instagram.com/path2frdm/
Facebook: https://www.facebook.com/path2frdm
LinkedIn: https://www.linkedin.com/in/wesleybarefoot/
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#TraumaCleanup #Franchise #BioOne

Thursday Jul 24, 2025
Is This the Smartest Food Franchise Model in America?
Thursday Jul 24, 2025
Thursday Jul 24, 2025
š Is This the Smartest Food Franchise Model in America?
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Cascadia Pizza might just be the best-kept secret in franchising.
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In this episode, Thomas Reinhard, co-founder of Cascadia Pizza Co., breaks down how they turned a mobile wood-fired pizza truck into a booming franchise with brick-and-mortar stores, high-margin catering, and massive community buzz ā all while offering a launch runway in just 12 weeks.
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We cover:
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Why small towns are outperforming big cities
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How one high schooler became a franchise owner
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Why Gen Z is fighting for jobs here
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What makes this model different from every other food franchise you've seen
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And how Cascadia is redefining pizza as āaffordable luxuryā
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If you're curious about business ownership, community-driven growth, or building something fun and profitable, you don't want to miss this.
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šÆ 16ā20% net margins | š Mobile-first launch | šØāš©āš§āš¦ Family-friendly & community-focused
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00:00 ā Is This the Smartest Food Franchise Model in America?
01:26 ā What Makes Cascadia Pizza So Unique
03:50 ā From Law School to Pizza Franchise Co-Founder
06:45 ā The Unexpected Path to Franchising
08:37 ā How the First Franchisee Launched with Success
11:32 ā Who Should (and Shouldn't) Own a Cascadia Franchise
13:29 ā Why Small Towns Are a Secret Weapon
16:09 ā Pizza as āAffordable Luxuryā and a Community Magnet
22:33 ā How to Launch with a Food Truck in Just 12 Weeks
42:52 ā Cascadiaās Impressive 16ā20% Profit Margins Explained
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7 Steps to Owning a Franchise:
https://path2frdm-1.hubspotpagebuilder.com/path-to-freedom-about-franchising
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š Want help finding the right franchise? Book a free strategy call with Wes:Ā https://calendly.com/wes-barefoot/introcallwithwes
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Connect with Wes:
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Instagram: https://www.instagram.com/path2frdm/
Facebook: https://www.facebook.com/path2frdm
LinkedIn: https://www.linkedin.com/in/wesleybarefoot/
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Cascadia Pizza: https://www.cascadiapizzafranchising.com/
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#Franchise #Podcast #FranchiseUnfiltered

Thursday Jul 10, 2025
How a $20K Fitness Contest Launched Her Franchise Journey
Thursday Jul 10, 2025
Thursday Jul 10, 2025
Raisa Zovklaya didnāt have the money to start a franchiseāso she entered a $20K fitness contest. She lost⦠but kept going anyway. In this episode, Wes sits down with Raisa to unpack her bold leap from nursing into franchise ownership with Project Lean Nation, how she funded it, built community, and found purpose. This is what betting on yourself really looks like.
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ā±ļø Timestamps:
00:00 ā Wes mispronounces Raisaās last name š
00:44 ā Meet Raisa: Ukrainian-born, Syracuse-raised
05:13 ā From CrossFit curiosity to franchise opportunity
06:50 ā The $20K fitness contest that sparked everything
09:40 ā Losing the contest but refusing to quit
11:15 ā High-interest loan ā franchise fee paid
13:30 ā Choosing the perfect location with Tim
18:45 ā What Project Lean Nation actually does
22:00 ā Why passion, not profit, drove her decision
29:50 ā Burnout, delegation, and team building
37:00 ā How community and networking fuel real growth
45:10 ā Why she says: āIf you're in it just to open a business, this isnāt for you.ā
55:00 ā Her vision for store #2 (and beyond)
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7 Steps to Owning a Franchise:
https://path2frdm-1.hubspotpagebuilder.com/path-to-freedom-about-franchising
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š Want help finding the right franchise? Book a free strategy call with Wes:Ā https://calendly.com/wes-barefoot/introcallwithwes
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Connect with Wes:
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Instagram: https://www.instagram.com/path2frdm/
Facebook: https://www.facebook.com/path2frdm
Linkedin: https://www.linkedin.com/in/wesleybarefoot/
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š Like, Comment & Subscribe for more insights on business, franchising, and financial freedom!
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#Franchise #Leadership #Entrepreneurship

Thursday Jun 26, 2025
He Rebranded a Bug Business into a $31B Empire
Thursday Jun 26, 2025
Thursday Jun 26, 2025
In this episode of Franchise Unfiltered, Wes Barefoot welcomes back Andy Fuller, founder and CEO of Mosquito Hunters ā now expanded into Pest Hunters and Humbug Holiday Lighting. Andy shares the story behind the rebrand, the mindset shift from seasonal hustle to empire-building, and how his franchise model grew from a $2B niche into a $31B multi-service powerhouse.
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Whether you're a franchisee, business owner, or aspiring entrepreneur, this conversation is packed with gold.
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ā±ļø Timestamps
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00:16 ā Why Andy Fuller is back: A major rebrand & new service lines
02:05 ā From corporate burnout to business with purpose
05:14 ā The 3-in-1 model: Pest Hunters, Mosquito Hunters, and Humbug Holiday Lighting
08:53 ā Why holiday lighting isnāt just a side hustle anymore
15:01 ā The ākeeping up with the Jonesesā effect driving massive demand
21:26 ā Marketing strategy: Why āChristmas in Julyā works
26:59 ā What the DQ Blizzard, Big Mac, and stuffed crust pizza have in common with franchising
30:30 ā From $2B to $31B: The math that justified the rebrand
33:43 ā Higher-caliber franchisee candidates since launching the 3-in-1 model
36:56 ā Costs, equipment, and what new owners need to get started
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7 Steps to Owning a Franchise:
https://path2frdm-1.hubspotpagebuilder.com/path-to-freedom-about-franchising
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š Want help finding the right franchise? Book a free strategy call with Wes:Ā https://calendly.com/wes-barefoot/introcallwithwes
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Connect with Wes:
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Instagram: https://www.instagram.com/path2frdm/
Facebook: https://www.facebook.com/path2frdm
Linkedin: https://www.linkedin.com/in/wesleybarefoot/
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š Like, Comment & Subscribe for more insights on business, franchising, and financial freedom!
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#Franchise #Leadership #Entrepreneurship

Thursday Jun 12, 2025
He Built a Multi-Million Dollar Franchise, Then Sold It ā Here's How
Thursday Jun 12, 2025
Thursday Jun 12, 2025
After 14 years of building one of the highest-performing ShelfGenie franchises, Alan Regala sold his business and stepped into a brand-new chapter of life. In this episode of Franchise Unfiltered, Alan shares how he went from mechanical engineer to successful franchise owner ā and what it really takes to build a business thatās actually sellable.
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We cover:
ā The mindset behind long-term success
ā How to avoid burnout as a franchise owner
ā The systems that make a franchise valuable
ā Why most people donāt think about the exit early enough
ā What Alan is doing now with Athlete2Owner
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Whether you're considering buying a franchise, scaling your business, or preparing for a future exit, this episode is packed with insights you wonāt want to miss.
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šÆ Learn how to build a business with freedom, flexibility, and long-term value.
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Timestamps:
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00:00 ā From Franchisee to Friend: Alanās 7-Year Journey
03:10 ā The Exit Strategy Most Franchise Owners Ignore
05:45 ā How to Build a Franchise That Doesnāt Depend on You
08:30 ā The Systems That Made His Business Sellable
13:20 ā From Engineer to Entrepreneur: Alanās Career Shift
16:00 ā The Book That Sparked His Business Mindset
20:10 ā Why Franchising Was the Perfect Fit (And Almost Didnāt Happen)
25:40 ā Innovating Inside the Franchise System
44:00 ā The Moment He Knew It Was Time to Sell
57:00 ā Life After the Exit: Coaching New Franchise Owners
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7 Steps to Owning a Franchise:
https://path2frdm-1.hubspotpagebuilder.com/path-to-freedom-about-franchising
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š Want help finding the right franchise? Book a free strategy call with Wes:Ā https://calendly.com/wes-barefoot/introcallwithwes
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Connect with Wes:
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Instagram: https://www.instagram.com/path2frdm/
Facebook: https://www.facebook.com/path2frdm
Linkedin: https://www.linkedin.com/in/wesleybarefoot/
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š Like, Comment & Subscribe for more insights on business, franchising, and financial freedom!
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#Franchise #Leadership #Entrepreneurship

Thursday May 29, 2025
Why This Former Executive Bet Big on Dumpstersāand Won
Thursday May 29, 2025
Thursday May 29, 2025
In this episode of the Franchise Unfiltered podcast, Wes Barefoot sits down with Larry Oglesbyāa former corporate executive turned fast-scaling franchisee. Larry shares how he transitioned from a 30-year corporate career into owning two franchise businesses in just 18 months: Redbox Plus Dumpsters and Cool Bins.
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We dive deep into how Larry built his franchise portfolio under the Belfor umbrella, the surprising synergy between dumpster rentals and portable storage, and why trust, leadership, and people-first hiring are his secret weapons. Larry also reveals why he believes franchise ownership, franchise scalability, and franchise opportunity are more attainable than most thinkāeven after losing seven figures during COVID.
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Whether you're a burned-out executive, a curious entrepreneur, or someone looking to buy a franchise business, this episode is packed with raw, real-world wisdom from someone whoās walked the walk.
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ā Learn why Larry calls franchising a āsecond career with more freedomā
ā Hear how he went from consulting global CEOs to hauling dumpsters (by choice!)
ā Find out how to scale your franchise, scale your team, and scale your income
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šLarry operates Redbox Plus and Cool Bins in Greater Athens, GA.
Find him by searching: Redbox Plus Dumpsters Athens, Cool Bins Athens, or connect on LinkedIn.
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7 Steps to Owning a Franchise:
https://path2frdm-1.hubspotpagebuilder.com/path-to-freedom-about-franchising
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š Want help finding the right franchise? Book a free strategy call with Wes:Ā https://calendly.com/wes-barefoot/introcallwithwes
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Connect with Wes:
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Instagram: https://www.instagram.com/path2frdm/
Facebook: https://www.facebook.com/path2frdm
Linkedin: https://www.linkedin.com/in/wesleybarefoot/
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š Like, Comment & Subscribe for more insights on business, franchising, and financial freedom!
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#Franchise #Leadership #Entrepreneurship

Thursday May 15, 2025
Meet the Fitness Franchise Thatās Disrupting an Oversaturated Market
Thursday May 15, 2025
Thursday May 15, 2025
Is boutique fitness oversaturated? Discover Strength doesnāt think so ā because theyāre doing it completely differently.
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In this episode of Franchise Unfiltered, Wes sits down with Scott Breimhorst, VP of Franchise Development for Discover Strength, a cutting-edge fitness brand redefining what it means to own and operate a premium fitness franchise.
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With a science-backed, twice-per-week strength training model, degreed exercise physiologists, and a high-end client experience, Discover Strength is turning heads ā not just with customers, but with serious franchise investors.
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š” Learn:
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-Why Discover Strength turns down unqualified candidates
-What makes resistance training the most in-demand fitness solution
-The unique culture and retention strategy behind their explosive growth
-Why they aim for 250 elite locations instead of 1,000+ mediocre ones
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š„ Whether youāre exploring fitness franchises or just want to know whatās next in boutique wellness, this episode is a must-watch.
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7 Steps to Owning a Franchise:
https://path2frdm-1.hubspotpagebuilder.com/path-to-freedom-about-franchising
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If you would like to learn more about this particular franchise opportunity or discuss franchise ownership in general - feel free to use the link to my calendar below to schedule a free, no-obligation introductory meeting.
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https://calendly.com/wes-barefoot/introcallwithwes
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Connect with Wes:
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Instagram: https://www.instagram.com/path2frdm/
Facebook: https://www.facebook.com/path2frdm
Linkedin: https://www.linkedin.com/in/wesleybarefoot/
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š Like, Comment & Subscribe for more insights on business, franchising, and financial freedom!
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#Franchising #BusinessGrowth #Fitness

Thursday May 01, 2025
This Franchise Is Saving Teen Lives ā And Itās Just Getting Started š
Thursday May 01, 2025
Thursday May 01, 2025
In this episode of the Franchise Unfiltered Podcast, Wes sits down with franchise veteran Zach Beutler to talk about his latest venture: Jungle Driving ā a groundbreaking driverās education concept that's saving teen lives and reshaping what franchising looks like in the education space.
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We dive deep into:Ā
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ā How Jungle Driving blends UPS safety methods with teen-focused learning
ā What it takes to scale a franchise from one concept to a national brand
ā Why most driverās ed programs are outdated (and how Jungle fixes it)
ā How Zach bounced back from bankruptcy to build one of the most promising new brands in franchising
ā Creative, low-cost customer acquisition strategies without relying on digital ads
ā Building a franchise system that parents and kids love
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Whether youāre a parent, a franchise investor, or just someone passionate about business innovation ā this is one you donāt want to miss.
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š Learn more: https://www.jungledriving.com
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7 Steps to Owning a Franchise:
https://path2frdm-1.hubspotpagebuilder.com/path-to-freedom-about-franchising
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If you would like to learn more about this particular franchise opportunity or discuss franchise ownership in general - feel free to use the link to my calendar below to schedule a free, no-obligation introductory meeting.Ā
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https://calendly.com/wes-barefoot/introcallwithwes
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Connect with Wes:
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Instagram: https://www.instagram.com/path2frdm/
Facebook: https://www.facebook.com/path2frdm
Linkedin: https://www.linkedin.com/in/wesleybarefoot/
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Like this episode? Hit the like button, subscribe for more unfiltered franchise stories, and drop a comment if this inspired you.
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#FranchisePodcast #JungleDriving #TeenDriversEd #FranchiseOpportunity #BusinessInnovation

Thursday Apr 17, 2025
Setback To CEO: The Jaw-Dropping Comeback Story of Tim Dougherty
Thursday Apr 17, 2025
Thursday Apr 17, 2025
In this episode of Franchise Unfiltered, Wes sits down with Tim Dougherty, the founder and CEO of Project Lean Nation, for one of the most jaw-dropping comeback stories in franchising.
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In 2006, the FBI walked into Timās office and charged him with conspiracy to commit securities fraud. He served time in federal prisonāand came out with nothing. But out of that brokenness, Tim rebuilt his life by serving others, starting with a few homemade meals and a dream to change lives through health and nutrition.
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Today, Project Lean Nation is a fast-growing franchise built on purpose, accountability, and powerful transformation.
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Whether youāre an entrepreneur, aspiring franchisee, or someone looking for hopeāyou need to hear this story.
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Timestamps:
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0:00 Intro
0:48 The FBI shows up
2:11 What is Project Lean Nation?
15:22 From prison to purpose
21:00 The first 1,000 meals
23:21 Redemption through service
34:04 How franchising came into play
55:04 Tech, scalability, and support
59:56 What makes a great franchisee?
1:08:54 Revenue potential and membership model
1:13:00 Final thoughts and contact info
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Resources & Links:
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Website: https://www.projectleannation.com
Franchise Info: https://www.projectleannation.com/franchise
Email Tim: tim@projectleannation.com
Follow Tim on Instagram: https://instagram.com/plntim
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7 Steps to Owning a Franchise:
https://path2frdm-1.hubspotpagebuilder.com/path-to-freedom-about-franchising
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If you would like to learn more about this particular franchise opportunity or discuss franchise ownership in general - feel free to use the link to my calendar below to schedule a free, no-obligation introductory meeting.
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https://calendly.com/wes-barefoot/introcallwithwes
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Connect with Wes:
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Instagram: https://www.instagram.com/path2frdm/
Facebook: https://www.facebook.com/path2frdm
Linkedin: https://www.linkedin.com/in/wesleybarefoot/
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Like this episode? Hit the like button, subscribe for more unfiltered franchise stories, and drop a comment if this inspired you.
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#Franchise #RedemptionStory #Entrepreneurship