Episodes

2 days ago
2 days ago
Is boutique fitness oversaturated? Discover Strength doesn’t think so — because they’re doing it completely differently.
In this episode of Franchise Unfiltered, Wes sits down with Scott Breimhorst, VP of Franchise Development for Discover Strength, a cutting-edge fitness brand redefining what it means to own and operate a premium fitness franchise.
With a science-backed, twice-per-week strength training model, degreed exercise physiologists, and a high-end client experience, Discover Strength is turning heads — not just with customers, but with serious franchise investors.
💡 Learn:
-Why Discover Strength turns down unqualified candidates
-What makes resistance training the most in-demand fitness solution
-The unique culture and retention strategy behind their explosive growth
-Why they aim for 250 elite locations instead of 1,000+ mediocre ones
🔥 Whether you’re exploring fitness franchises or just want to know what’s next in boutique wellness, this episode is a must-watch.
7 Steps to Owning a Franchise:
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If you would like to learn more about this particular franchise opportunity or discuss franchise ownership in general - feel free to use the link to my calendar below to schedule a free, no-obligation introductory meeting.
https://calendly.com/wes-barefoot/introcallwithwes
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Linkedin: https://www.linkedin.com/in/wesleybarefoot/
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#Franchising #BusinessGrowth #Fitness
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