Episodes

Thursday May 15, 2025
Meet the Fitness Franchise That’s Disrupting an Oversaturated Market
Thursday May 15, 2025
Thursday May 15, 2025
Is boutique fitness oversaturated? Discover Strength doesn’t think so — because they’re doing it completely differently.
In this episode of Franchise Unfiltered, Wes sits down with Scott Breimhorst, VP of Franchise Development for Discover Strength, a cutting-edge fitness brand redefining what it means to own and operate a premium fitness franchise.
With a science-backed, twice-per-week strength training model, degreed exercise physiologists, and a high-end client experience, Discover Strength is turning heads — not just with customers, but with serious franchise investors.
💡 Learn:
-Why Discover Strength turns down unqualified candidates
-What makes resistance training the most in-demand fitness solution
-The unique culture and retention strategy behind their explosive growth
-Why they aim for 250 elite locations instead of 1,000+ mediocre ones
🔥 Whether you’re exploring fitness franchises or just want to know what’s next in boutique wellness, this episode is a must-watch.
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If you would like to learn more about this particular franchise opportunity or discuss franchise ownership in general - feel free to use the link to my calendar below to schedule a free, no-obligation introductory meeting.
https://calendly.com/wes-barefoot/introcallwithwes
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