Are Books Still Relevant in Today’s Digital World?

In this podcast episode, I had the pleasure of discussing an exciting marketing strategy with my guest, Michael DeLon. As the founder and CEO of Paperback Expert, Michael shared how his company helps small business owners create books as a powerful marketing tool. What's fascinating is that these business owners don't even have to write a single word themselves! Paperback Expert takes care of everything, from content creation to promoting the books to becoming Amazon bestsellers.

 

During our conversation, Michael shared some incredible success stories of business owners who have used books to generate revenue and establish themselves as experts in their fields. He emphasized the immense value that books can bring to a business, both in terms of credibility and profitability.

 

We delved into the process of working with Paperback Expert to write a book. Michael highlighted the importance of personalization, ensuring that each book truly reflects the author's unique voice and expertise. He also mentioned the playbooks provided by his company, which serve as comprehensive guides for authors to implement various marketing strategies.

 

As our conversation drew to a close, I couldn't help but express my interest in collaborating with Michael on a book project. The potential for using books as a marketing tool is truly exciting, and I believe that working together could lead to great success. For those who want to connect with Michael and learn more about Paperback Expert, I provided the necessary contact information.

 

Overall, this podcast episode shed light on the incredible potential of using books as a marketing strategy for small business owners. Michael Dillon and Paperback Expert are truly revolutionizing the way businesses can promote themselves and generate revenue.

 

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7 Steps to Owning a Franchise:

https://path2frdm-1.hubspotpagebuilder.com/path-to-freedom-about-franchising

 

If you would like to learn more about this particular franchise opportunity or discuss franchise ownership in general - feel free to use the link to my calendar below to schedule a free, no-obligation introductory meeting. 

 

https://calendly.com/Is-barefoot/introcallwithIs

 

Paperback Expert Website:

https://paperbackexpert.com

 

Michael Delon's Linkedin:

https://www.linkedin.com/in/michaeldelon/